BVLGARI and SOS Launch Annual Ramadan Initiative

Jewelry and luxury goods brand BVLGARI is collaborating with the SOS Children’s Villages Jordan during the holy month

BVLGARI will be donating 5% of every purchase to the organization until the end of the holy month. This collaboration stems from BVLGARI’s commitment to improving the Jordanian local community, and choosing to work with SOS Jordan is an extension of the brand’s core values of social support and development.


The SOS model adopts a family and long-term childcare approach through its various residential, educational and developmental programmes. And the SOS Kindergarten provides pre-school education to SOS and community children in both Amman and Aqaba. Additionally, SOS is offering Syrian refugee families support in areas that have been identified in a needs assessment that the SOS carried out last year.


As the National Director of SOS Jordan, Ms. Muna Hamdan, has commended this initiative saying “The fragrance remains in the hand that gives the rose. We at SOS Children’s Villages Jordan appreciate the engagement of kind individuals and committed corporates and businesses that support our work that is dedicated to the protection, care and development of orphaned and vulnerable children in Jordan. We are thankful for this gracious initiative by BVLGARI”.


For more information about the collaboration and for your donations, visit the BVLGARI showroom at Time Center in Um Uthaina Vista or contact us (06) 553 0319.



Italian jewelry and luxury goods brand BVLGARI produces and markets jewelry, watches, fragrances, accessories, and hotels. Corporate Social Responsibility is high on BVLGARI’s list, as it aims to bring about social balance, and instill environmental and economic values in its strategy and operations to enhance long-term social and environmental sustainability.


About SOS Children's Villages Jordan

SOS Children’s Villages Jordan is a local, private and independent social development organization. It was established in 1983, and cares for around 280 orphaned and vulnerable Jordanian children, around 50% of this category of children in childcare homes across the Kingdom. SOS Jordan has three villages and nine youth houses in Amman, Aqaba and Irbid.