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Fall 2017 collection

By:
NICOLE SCHÜPBACH

From country to city with Swatch’s fall 2017 collection

Building on Swatch’s history of blending cosmopolitan styles with Swiss precision watchmaking, the
brand announces its much anticipated Fall 2017 collection. Three design sub-collections link
stories of nature, color and joy into an eclectic selection of contemporary timepieces.
Urban gardening, DIY culture, real food cooking - in today's digitally-driven world there hasn’t ever
been a bigger back-to-nature movement. Countryside expresses this call for natural simplicity with
floral, animal and country kitchen watch designs.
Time to Swatch sparks joy, cuts through the clutter and brings back the basics of understated
elegance, winking cheekily to the universally known Swatch classics.
Big mountains, rich chocolate, delicious cheese, high-precision watchmaking: welcome to
Switzerland! Swissness explains visually what the Confoederatio Helvetica is really all about.