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SWATCH PRESENTS FALL-WINTER 2018 COLLECTION

By:
STEFANIE KRISCH

COSMOPOLITAN, COLORFUL, SPARKLING: SWATCH PRESENTS FALL-WINTER 2018 COLLECTION

Telling stories of an ancient past and a faraway future and proving that reinvention is the best form of
innovation while triggering both imagination and senses is the essence of Swatch’s latest Fall-Winter
collection. The three different themes link urban trends with local handcraft, bright colors with simple
designs and understated style with statement pieces, adding up to a powerful selection that proves
to be as playful, colorful and joyful as ever.
In an ever-connected world, distance is shortened to a tap-away. The world is your neighborhood, a
phenomenon that Worldhood puts on the wrist in many different ways: inspirations from all over the
globe have found their place in this collection, where fantasy becomes reality, well-known ideas mix
with new states of mind, and art is in cahoots with handcraft. World-famous museums have opened
their archives and paved the way for a swatchy recreation of historical art pieces; seem-to-be knitted
watches make a contemporary wink to one’s own heritage; black-and-white models focus on the raw
and substantial design, adding the story of the brand and sophisticated brushing techniques.
More color, more fun, more fantasy. Think Fun fully embraces the DNA of Swatch, where colors,
shapes and stripes explode into vibrant designs. Bold styles go well with simplistic geometries;
precious Swarovski stones set a glamorous tone on discreet-colored watches; pins and patches meet
and mingle on denim looks.
The red carpet is rolled out for Deep Wonder that makes colors shine with intensity and shades glitter
into the night. Lavish colors mix with premium and alcantara materials, and sparkling crystals. It’s
time to shine!