Shirene Rifai is a consultant and an in-demand creative director for luxury brands within numerous industries, yet leading in fashion and jewelry. Her creative leadership in the fashion, art, beauty and luxury lifestyle markets throughout the Middle East accomplished re-branding and growth strategies for leading companies, and delivered meaningful and valuable commercial success through compelling value propositions and sales improvements.
After completing her BA in Law, Shirene discovered her passion for media and fashion, and has since become a notable influencer in both fields. After completing her BA in Law, Shirene discovered her passion, skills and talent in the creative direction within media and fashion, and has since become a notable influencer in both fields. While understanding the ever-changing global marketplace, Shirene has dramatically changed the narrative and direction of fashion and publishing in Jordan and the Middle East, serving as co-founder, editor-in-chief, editorial director and visionary of the U Magazine brand for over eight years. Shirene is a jet setter roaming the world in search of everything fashion, known for her first row appearances at Paris fashion week.
Her entrepreneurial flair and impeccable style are sought after by such renowned brands. With over a decade of experience in the fashion industry, her groundbreaking creativity and strategic vision attract and engage people who love great style, glamour and strength. Shirene has been featured in numerous magazines, was ranked as one of the Top 20 Best Instagram Fashion Accounts to follow in the Middle East by StyleArabia.com, and has enjoyed several TV appearances and interviews. Shirene was ranked amongst The 20 Super Smart Fashionistas That Make Arabs Proud by MyCiin.com. Shirene was appointed as the brand ambassador for TRESemmé, Unilever’s premium hair care brand. Her drive and vision show an impeccable understanding of her target markets, making her a role model for designers, artists and the Arab fashion community.
On her collaboration with Time Center, Shirene said:
“It’s an absolute delight to work with Time Center.
I’m blown away by the team. They are dedicated, adventurous and professional.
I have enjoyed every project submitted, every idea you have shared and I’m graciously honored that you have been part of my success.
I would like to take this opportunity in thanking you for being loyal friends and express how much of a joy it has been working with you. It’s rare to meet such precious and professional colleagues. You are definitely one of those rare few.
I look forward to many more future collaborations and events.
Always a pleasure, always wonderful and never a dull moment with you!”